đProblem statement
Blockchains need reputation systems. The ecosystem lacks the ability to access historic, granular, or processed data. Therefore, true reputation models do not exist. Applications have difficulty identifying and rewarding users. While some applications have started to exploit refined data, usage remains limited to informative front-end or market data purposes. Blockchains need access to data directly on-chain to enable a new generation of reputation-based services. Indeed, while more than 90% of traditional companies use a system to track user fidelity/engagement (source), Dapps still have difficulty integrating the concept.
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